Expedia x Visit the USA Partnership

For this project, we teamed up with Visit the USA to create a co-branded campaign that inspires travelers to explore diverse US cities and embrace the timeless road trip experience. The campaign showcases the variety of destinations, ensuring that every traveler, regardless of their preferences, finds something that resonates with them. The production featured a talented photographer who captured stunning stills across various locations, alongside a film that would serve as the foundation for all supporting content—editorial, social media, OOH, and our microsite.

The microsite was designed around "tritineraries," offering travelers the opportunity to curate their own adventures based on the vibe of their trip. I was responsible for sourcing and editing the photography, collaborating closely with our client to ensure the images were cohesive and aligned with our brand guidelines.